Meet the new Hippo
We look a little different. In a good way. We’ve refreshed our brand to better reflect the experience you’ve come to know for nearly a decade: proactive, knowledgeable, and built around you.
What is Hippo's mission?
Hippo is the proactive insurance group dedicated to helping homeowners protect and care for their homes. That single idea - proactive, not reactive - is what makes Hippo different.
The old way of doing things is waiting for something to go wrong, then handling the claim. We'd rather help you prevent the problem in the first place. That belief shapes everything we do: the insurance we stand behind, the guidance our agents give, and now, the brand we put into the world.
Why did Hippo refresh its brand?
We'd outgrown the way we looked. Over the years, we've built better tools, grown to help customers find the right protection across a wider range of insurance products, and sharpened our focus on helping homeowners get ahead of problems. Our brand just needed to catch up.
How you present yourself matters. It's the first impression you make on a homeowner who's never heard of you, and a signal to partners and agents about where you're headed. It was time for ours to reflect who we are and where we’re headed.
What changed in Hippo's new brand?
A trustworthy voice
Insurance language has always been dense, distant, and hard to trust. We went the other direction. Our new brand voice is plain, direct, and human, and built to make homeowners feel informed and respected, not confused. Whether you're reading your policy or talking to an agent, Hippo should sound like someone who's genuinely on your side.
Brighter colors, sleeker fonts, a bolder logo
Our updated visual identity is brighter, bolder, and more recognizable. The new logo, typography, and color system feel cleaner and more modern across every surface, digital and print.
A website built around the homeowner
We rebuilt our website from the ground up, with a cleaner structure, faster navigation, and content organized around what homeowners actually need.
How does Hippo's new brand serve homeowners?
When it's easy to understand who Hippo is and how we're different, you're better equipped to make the right choice for your home and to get the most out of your coverage once you do.
That's what this refresh is really about: not just looking better, but communicating more clearly. Every update, the voice, the design, the website, is aimed at making proactive home protection easier to find and understand.
Homeownership is always changing. We built Hippo to help you stay ahead of it, and this refresh is part of that same commitment. Meet the new Hippo and catch us on social to share what you think.
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