State of Suburbia: Where Suburban Development is Surging

Aerial view of a suburban neighborhood with many homes, green lawns, and winding streets.

America’s suburbs are evolving—and fast. As more buyers look beyond major cities for space, value, and community, high-growth suburban neighborhoods are becoming hotspots for new development. For builders, this presents an opportunity to meet this booming demand with thoughtfully planned communities that reflect where, and how, people want to live.

Discover the suburbs seeing the fastest growth across the U.S., what’s driving their momentum, and how builders can strategically position themselves in these expanding markets.

Top 10 fastest-growing suburbs in the U.S. 

GOBankingRates studied the 2018 and 2023 populations of large suburbs in major urban areas to find the fastest-growing suburbs in the United States. After analyzing the study, we found that people are increasingly drawn to Southern communities that offer a mix of affordability and warmer climates. 

Here’s a closer look at the top 10 developments leading that growth.

SUBURB NAME & LOCATION

POPULATION SIZE

POPULATION GROWTH

1. Woodbridge, Virginia

43,443

887%

2. Fulshear, Texas

26,986

237%

3. Celina, Texas

27,141

190%

4. Princeton, Texas

20,966

115%

5. Queen Creek, Arizona

66,369

84%

6. Prosper, Texas Row 2, Cell 1

34,567

81%

7. Fort Mill, South Carolina

28,281

78%

8. Fate, Texas

20,757

77%

9. Anna, Texas

20,975

71%

10. Groveland, Florida

20,621

65%

It's important to acknowledge that some of this growth can be attributed to the U.S. Census Bureau's redefinition of certain Census Designated Places. Even so, this data highlights rapid population growth in suburban areas across the United States, with Texas and the broader Sunbelt region showing particularly strong expansion. 

Buyers also show a strong preference for smaller cities and suburbs within these states, a trend reflected in the fact that many of the fastest-growing areas have populations under 50,000. For homebuilders, these emerging markets offer a strategic opportunity to grow in areas with less saturation and strong long-term potential.

That said, as we continue digging into these suburban trends, the question isn’t just where growth is happening, but why.

Where (and why) suburban areas are surging 

According to the National Association of Realtors (NAR), southern states (particularly Texas, Florida, and the Carolinas) continue to lead the nation in domestic migration. And, despite a tendency for movers to choose familiar surroundings, a notable suburban migration boom is underway. 

Suburban areas were the top destination for movers from both central urban areas and resort towns. Among recent buyers, 41% leaving urban centers and 44% leaving resort communities most often chose the suburbs. This shift highlights a growing demand for more homes that offer access to communities where residents can enjoy more space, freedom, and control over how they live.

A map highlights the 10 fastest-growing American suburbs, with locations in Texas, Virginia, Arizona, South Carolina, and Florida.
Motivations behind the suburban boom reveal why these communities are thriving and what builders can learn from the people driving the change. 

In 2024, buyers prioritized proximity to family and friends (30%) and getting more home for their budget (21%), according to NAR’s Migration Trends Report. Other key factors included safety, lower taxes, and easier commutes.

Notably, mover motivations vary by region. Southern homebuyers were especially influenced by favorable tax conditions (19%), while Western movers prioritized square footage (24%).

These insights point to suburban appeal rooted in connection, comfort, and financial value. This could signal long-term growth potential for builders who offer the right mix of master-planned communities and flexible floor plans that offer greater long-term value for homeowners’ evolving needs. 

Demographics driving suburban growth  

Historically known for their more homogeneous populations, today’s suburbs are evolving into more modern and diverse communities. A 2023 study from the Russell Sage Foundation Journal of the Social Sciences supports this, finding that suburban populations have become increasingly diverse over the decades.


This housing trend could reflect both the lower cost of suburban homes compared to urban residences and a broader shift away from American city centers, with nearly two-thirds of all metro residents now living in the suburbs. 


To attract this increasingly diverse population of potential homebuyers, suburban planning could focus on creating inclusive communities that reflect cultural diversity and provide a variety of accessible services.

 This includes characteristics such as: 

  • Flexible floor plans that can support different family structures 
  • Public spaces that foster community connection
  • Walkable infrastructure and access to public transit
  • Retail and service offerings that reflect the community’s makeup
  • Communications and signage that support a multilingual population


The popularity of the suburbs also spans different generations, representing the most popular neighborhood type over small towns, city centers, rural areas, or resorts for each age group, according to NAR’s Generational Trends Report.

Bar chart showing home purchase types by generation, with suburbs being the most popular across all age groups.
From affordability to convenient shopping access, each generation brings its own priorities to home buying. The table below outlines the top five factors influencing neighborhood choices across multiple age groups.

FACTORS

YOUNGER MILLENNIAL: 26–34 YEARS

OLDER MILLENNIAL: 35–44 YEARS

GEN XER: 45–59 YEARS

YOUNGER BOOMER: 60–69 YEARS

OLDER BOOMER: 70–78 YEARS

Quality of the neighborhood

61%

65%

60%

58%

53%

Convenient to friends/family

53%

43%

36%

47%

54%

Overall affordability of homes

51%

41%

34%

33%

29%

Convenient access to work

64%

55%

43%

19%

5%

Convenient access to shopping

22%

25%

27%

34%

36%

Beyond generational breakdowns, NAR also found that design features like nearby entertainment (22%), walkability (21%), and access to parks (20%) also factor into location decisions for all homebuyers. This could indicate a broad desire for homes in neighborhoods that support a more connected, balanced lifestyle.

Building better-protected suburbs

Building strong suburban communities requires the right partners. As American suburbs continue to grow and diversify, the choices homebuilders make today will define long-term livability tomorrow.

This article is for informational purposes only and was compiled from sources not affiliated with Hippo. While we believe this information to be reliable, we do not guarantee its accuracy or completeness. For any insurance-related decision, please consult your licensed insurance producer. 
Bar chart showing home purchase types by generation, with suburbs being the most popular across all age groups.
A map highlights the 10 fastest-growing American suburbs, with locations in Texas, Virginia, Arizona, South Carolina, and Florida.

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